Wedding Photography Cost in India [2024] – Trend Analysis (2019-2023)

Based on a combined approach of survey data, market studies, and expert analysis:

1. Average Cost: Overall, Indian couples spend ₹1.2 lakhs on wedding photography packages, with a range of ₹50,000 to ₹5 lakhs+ depending on various factors.

2. City Impact: Tier 1 cities like Mumbai and Delhi see the highest average cost at ₹2.5 lakhs, Tier 2 cities at ₹1.5 lakhs, and smaller towns around ₹75,000.

3. Experience Matters: Experienced photographers (5+ years) charge 30% more than those starting out. Photographers with celebrity clientele can command even higher premiums.

4. Style Preference: Candid photography is now in high demand, with packages averaging 15% higher than traditional or cinematic styles.

5. Pre-wedding Shoots: Around 60% of couples opt for pre-wedding shoots, adding on average ₹30,000 to ₹50,000 to the total cost.

6. Package Length: 4-hour packages are most popular (45% of bookings), followed by 6-hour (30%) and 8+ hours (25%). Longer packages naturally cost more.

7. Additional Services: Videography is increasingly sought (65% of weddings), adding approximately ₹50,000 to ₹1 lakh depending on complexity.

8. Budget Allocation: Photography typically accounts for 5-8% of the total wedding budget, with higher allocations in metro cities and for couples prioritizing aesthetics.

9. Market Growth: The wedding photography market in India is expected to grow at a CAGR of 15% over the next 5 years, fueled by rising disposable incomes and changing wedding trends.

10. Future Trends: Increased demand for destination weddings, drone photography, and personalized storytelling approaches are anticipated to shape the market in the coming years.

Comparison Chart – Last 5 Years (2019-2023): Average Photography Cost for a Wedding

Year | Average Cost (₹)  | Key Trends

-------------------------------------

2019 | ₹80,000           | Traditional photography dominant, pre-wedding shoots less common

2020 | ₹1 lakh             | Rise of candid photography, budget constraints due to pandemic

2021 | ₹1.2 lakhs        | Rebound in spending, increased video requests

2022 | ₹1.5 lakhs        | Growing demand for premium packages, personalized experiences

2023 | ₹1.8 lakhs        | Experimentation with new technologies, focus on storytelling

Wedding Photography: Additional research insights specific to Tamil Nadu:

1. Price Range: The average cost of wedding photography in Tamil Nadu falls within the national range of ₹1 lakhs to ₹5 lakhs

2. City Variations: Chennai, Coimbatore, and Madurai witness higher average costs compared to smaller towns like Trichy and Thanjavur.

3. Cultural Influence: Traditional wedding ceremonies remain popular, influencing photography styles. Some photographers specialize in capturing unique Tamil customs and rituals.

4. Package Popularity: Basic packages covering the main ceremony - Muhurtham and Reception are common, but pre-wedding shoots and engagement photography are gaining traction, especially among younger couples.

Depending on production value & quality, Prices range from ₹1 lakh to ₹5 lakh+ for a 2 day wedding & reception event.

5. Demand for Video: Cinematic wedding films are increasingly sought after, particularly in larger cities like Chennai.

Prices range from ₹50,000 to ₹1 lakh+ per event depending on production value.

6. Preferred Styles: Candid photography is gaining popularity, but traditional posed shots still hold significance for many families. Cinematic and creative storytelling approaches are also emerging.

7. Wedding Seasonality: Prices may fluctuate slightly depending on the season, with peak wedding months (November-January) potentially seeing higher rates.

8. Future Potential: Tamil Nadu's wedding photography market is expected to grow steadily, driven by rising disposable incomes, evolving technological trends, and increased awareness of professional photography services.

For further insights and detailed market analysis, you can explore the following resources:

• Fearless Photographers Global Industry Report

• KPMG & CII Report on Indian Media & Entertainment Industry

Below are the usual set of services we provide in each of our packages.

Customised packages are available on request, for which we would love to know more about your story, your vision for your wedding, events to be covered, guest size, services opted etc.

Get in touch with us, and we will customise a photography and cinematography package that is based on how much or how little you need.

Our base package for a 3-4 Hrs Engagement starts from INR 68000 .